Lilly Pulitzer x TooJay's Deli, Palm Beach

We shot our fifth drop of Spring at the iconic Palm Beach setting as a nod to the heritage of the island and to celebrate the first official day of spring with CAKE. If you haven’t tried our coconut lemon cake exclusively at TooJay's, it’s time to take a bite. And if you haven’t shopped our latest collection, check it out: SPRING is HERE!

TooJay's has held a place in our hearts and Lilly's life for years. An institution in Palm Beach, newly rebranded with the opening of the Royale, it keeps its reverent spirit even today. We had fun playing and eating our way through the menu!

TooJay's best-kept secrets:

• Must order: Burger and onion rings, and a Cherry Soda.
• Best breakfast item: Double-seeded New York-style bagels with cream cheese. If you're feeling adventurous, add the whitefish salad.
• Sweet treat: Lilly x TooJay's coconut lemon three-layer cake. Available now through April 30th, 2025. 

The best part about dining at TooJay's is the generations you see walking through the door. Babies to grandparents out for Sunday brunch or a late afternoon pastry. It’s a trip back in time and a nod to the icons like Lilly that keep this special island's spirit alive. A diner is always in style: So throw on a Lilly, grab some coffee and your mini, bring your pup… your order is up!